Office of Assessment, Accreditation, and Academic Program Planning

UNCG Student Learning Outcomes

Marketing (BS)

Mission

Drawing on the unique breadth of faculty members’ industry experiences, students are taught the art and science of global marketing through experiential and hands-on learning. Value-added skills are developed through courses, such as International Marketing, Strategic Marketing Management, Marketing Research, Promotions Management, Retailing, and Sales Management. Our graduates become highly skilled creative and ethical marketers as well as assets invaluable to any organization’s success.


Learning Outcomes

Marketing Strategy
Recommend strategies to manage innovation to enhance the performance.

Learning Objective assessed:

Mission statement
Marketing plan
SWOT
STP
LTV
Strategy
Product
Price
Marketing math
Place
Promotions


Globalization
The marketing student will have knowledge of how to evaluate foreign markets for structuring export marketing strategies.

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