Office of Assessment, Accreditation, and Academic Program Planning

UNCG Student Learning Outcomes

Marketing (BS)

Mission

Drawing on the unique breadth of faculty members’ industry experiences, students are taught the art and science of global marketing through experiential and hands-on learning. Value-added skills are developed through courses, such as International Marketing, Strategic Marketing Management, Marketing Research, Promotions Management, Retailing, and Sales Management. Our graduates become highly skilled creative and ethical marketers as well as assets invaluable to any organization’s success.


Learning Outcomes

Marketing Strategy
The student will be able to develop a marketing strategy.

Globalization
The marketing student will have knowledge of how to evaluate foreign markets for structuring export marketing strategies.

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