Office of Assessment and Accreditation

UNCG Student Learning Outcomes

Media Studies (BA)

Mission

The Department of Media Studies offers a Bachelor of Arts in Media Studies. The Media Studies major is an integrated program of study that focuses on the creative production and critical consumption of a range of moving-image media. Majors have opportunities to study and produce narrative and documentary film, social advocacy and interdisciplinary media productions, fictional and non-fictional television, and video journalism. Students can craft their own program of study, drawing from courses on every aspect of film, video, and digital media production; media and screenwriting; media theory, history, and criticism; and news reporting and analysis. Students seeking vocational specializations should pursue relevant post-baccalaureate studies. The Department also offers two minors: a non-production Film and Television Studies minor and a Radio minor, each requiring 18 semester hours of courses.


Learning Outcomes

Analyze Media Texts
Students will analyze media texts in terms of their aesthetic and socio-cultural properties (contexts).
The rubric has been previously entered, but we have now altered the language from Does or Does Not meet a standard to Level of Proficiency (Not Proficient - Proficient/ High/ Medium/ Low).

Demonstrate Technical Competency
Students will produce media that demonstrate technical competency.
The rubric has been previously entered, but we have now altered the language from Does or Does Not meet a standard to Level of Proficiency (Not Proficient - Proficient/ High/ Medium/ Low).

Demonstrate Journalistic OR Artistic Competency
Students will produce media that demonstrates EITHER journalistic or artistic competency.
We changed the language of the rubric -we have altered it from Does or Does Not meet a standard (of "competency") to the student’s Level of Proficiency (Not Proficient - Proficient/ High/ Medium/ Low).
We are now using multiple raters, and are assessing students in multiple courses (hence, at multiple points).
We are now comparing data over time, and attempting to relate it changes in student populations (and GPA), the number and variety of course offerings, and broader curricular changes.

Application of Theories, Themes, and Information
Students will apply primary theories, themes, and information relevant to the creation, consumption, and regulation of media.


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